Yuko Tamura could be an Asakusa kid, with her innocent looks over a street-sharp twinkle, she fits right in, here by the river at the inaugural exhibition, the Asakusa Collection. She says she is on a business trip, but she hasn’t anything to sell, apart from her swag of fantasies to arouse you, and they’re free.

She isn’t trying to run meetings either, or get contracts signed. She just wants you to enjoy her posters. They’re movies her father has shown at his nearly century-old cinema up in Fukushima, northeastern Japan, the Motomiya Eiga Gekijo, that’s Motomiya Movie Theatre. Dad can’t make it down as he is in his 70s and has his hands full keeping the place clean, she says, though he doesn’t screen a whole lot of movies anymore. But he wants you to see these pictures too. She says, You people around Asakusa should see these rare posters. You should have a movie theatre again. Do you realise Asakusa had Japan’s first movie theatre, and at one point there were like, a dozen, and now there are NONE? What’s up with that, she says. Of course she is right. The posters are untamed, gorgeous and grotesque. And what about those typefaces, the catchcopy and titles, like Cats, People and Sex (Weak Spirited and Underage Strictly Forbidden), and This is an Ero Movie! I Do Not Regret.

The Asakusa Collection runs through September 26th. The Sumida Riverside Gallery is next to the water bus station at Azuma Bashi. The Motomiya Movie Theatre is in Motomiya City, Fukushima Prefecture.

Mr Tamura is also a signwriter, with a tough and lively brush style. His announcements for this exhibition proclaim: Opened for business in Taisho 3 [1914], 99-years-old Motomiya Movie House; and Fukushima Prefecture 99-years-old Motomiya Movie House, Posters of Movies Screened in the Postwar.